Dawn State
holding company · applied research · media systems
We operate small, focused projects across AI/ML, social media operations, data science, and future implementation work.
We build, organize, and fund systems at the intersection of machine intelligence, social distribution, and distributed infrastructure.
currently
Dawn State Labs
Exploring research gaps across the full AI compute stack — from silicon to swarms.
Building open-source tools and running experiments at the edges of what's documented. Bare-metal hardware optimization, model architecture, agentic orchestration.
Silicon
Bare-metal optimization, custom JIT compilation, reverse-engineering hardware accelerators. Understanding what the silicon can actually do when you strip away every layer of abstraction.
Models
Distillation, LoRA, merging, quantization. Making frontier models smaller, faster, and more composable without losing what makes them good.
Swarms
Multi-agent orchestration, deterministic state machines, scalable routing. How autonomous systems coordinate and get things done.
Dawn State Media
Social media systems built from field data, not folklore.
Dawn State Media builds data-backed distribution for apparel brands that need signal, not guesses.
The work began with a zero-to-scale Instagram experiment: a brand-new account, a proprietary data framework, and a focused attempt to understand what actually drives reach and brand awareness.
Within six months, the account was producing multiple 100k+ view reels per month and reaching over one million unique accounts per month. That dataset now informs creative testing, platform analysis, content strategy, and repeatable distribution systems.
Creative
Hook testing, product positioning, styling context, visual packaging, and reel structures designed to turn apparel into scroll-stopping creative.
Signals
Tracking retention, shares, saves, comments, timing, format, and audience response to identify which creative patterns earn distribution.
Systems
Repeatable workflows for publishing, measurement, reporting, and turning platform data into apparel brand-awareness strategy.
get in touch
email matt@dawnstate.xyz
github/dawn-state github/matty-west shelltoho.me linkedin